Why the change?

When the company started under the banner of "Magic Universe," we primarily sold Magic: the Gathering products, with a few small lots in Yu-Gi-Oh and HeroClix on the side.  As our company grew and new hobbies emerged, we expanded into new venues.

Then, with the advent of our new location and the expansion of our product line-up, we felt that "Magic Universe" no longer captured the breadth of our growing company.  While we still operate on eBay under the name m-universe, we felt that Untapped Games both acknowledged our roots as a Magic: the Gathering seller, and also captured the spirit of our endeavor: a small, gamer-driven company with limitless potential.